January 21, 2018

Media & Entertainment

Location Based Entertainment

There are fully immersive experiences popping up all over the country where you can step into a live video game.  Imagine you could go to a venue and physically step into a new world, being transported into a story combined with state-of-the art VR technology, physical stages and multi-sensory effects, including touch and smell, with Hollywood characters and storylines.  Welcome to location based experiences (LBE).

Two-Bit Circus is a company turning the tables on the traditional amusement park.  Read about them here.

Cinemark is testing the waters by bringing LBE to one of its major theaters.  Read about the Sept 22 debut here.

 

 

Data Analytics

“Cross MediaWorks is at the forefront of the television industry’s shift to audience-based advertising…across both linear and addressable TV advertising,” said Ben Tatta, Co-Founder and President of 605.

More and more companies are recognizing the power of data.  I'm hopeful this partnership will yield some great technology that we can all capitalize on.

Read more here.

Virtual Reality

There is a hint of urgent and perhaps forced optimism within News organizations for Virtual Reality.  As traditional journalism outlets try to figure out how they can recapture audiences they have been losing to the proliferating sources of news in our increasingly fragmented media world—why pay for it when you can get the news for free on your browser or Facebook feed?

In this light, adding a new exclusive VR feature to the suite of services offered by the likes of the New York Times may be one way to address the financial woes that have beset the ailing news business.

Augmented Reality

Augmented reality seems too big to be just restricted to your smartphone’s screen or a pair of glasses — it can be life-sized. That’s what Danish company RealFiction aims to do with its huge augmented reality windows that allows users to view mixed reality without using a headset or a special app.

Check it out here.

Media & Entertainment

 

The media and entertainment (M&E) industry is a $703 billion market, comprised of businesses that produce and distribute motion pictures, television programs and commercials along with streaming content, music and audio recordings, broadcast, radio, book publishing, and video games, along with ancillary services and products.

The U.S. market, which represents a third of the global industry, is the largest M&E market worldwide.  The U.S. industry is expected to reach $804 billion by 2021, according to the Entertainment & Media Outlook by PriceWaterhouseCoopers

production